I have been super stoked for this post. Last Wednesday I headed up to San Francisco to start shooting this project with Redtail Media called the American Craft Brewer. I can not give all the details of this project yet but trust me you will be hearing a lot about this. The basic idea is to put together a photo essay and video that tells the story of the craft brewers in America. If you would like to you can check out the "I am a Craft Brewer" piece done by Redtail Media to get an idea of how awesome this will be.
The stories of each of these brewers are so inspiring. They are artists in their own right living the American dream by creating a "beer experience" that is unlike anything you have ever tasted. So much thought, creativity, passion, science and hard work goes into every beer that they create. If you have never had a "craft beer" I suggest that you try one as soon as you can. I will put links to the brewery's that we shot so that you can order some beer or just go to Bev Mo and get some.
Here are some of my favorite shots from my time out there. The idea is to create images of brewers that are just as creative as the beers that they are making and something that the beer industry has never seen before. Let me know your thoughts.


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Comments

I'm loving the sepia look for these. It is the PERFECT look for the content. It genuinely makes me want a to head over to my favorite pub and start ordering some new beers. Well done. I hope you and Jared had fun!
(02.11.10 @ 05:36 PM)Wow... these are great! I love the tones in all of these. And it makes me wanna have a few beers, right about now!
(02.12.10 @ 12:01 PM)beer me!
(04.09.10 @ 12:46 PM)